About the project
Pulsraum operates five studios across Cologne with a combined 6,400 members and a strong local reputation for coaching quality. Their marketing, however, was a January discount war: heavy spend in the first six weeks of the year, silence for the rest of it, and a churn spike every April. Trial sessions were requested through a form that took three days to answer, by which point the prospect had joined a competitor. We rebuilt the brand presentation around coaches rather than equipment, moved paid social to an always-on structure with studio-level budgets, and put an assistant on the enquiry channel that books trial sessions within minutes at any hour. Cost per new member fell 44 percent and the April churn spike flattened out for the first time.
Gallery
What we did
Advertising
We ended the January-only spending pattern and moved to an always-on structure with a separate budget and creative set per studio catchment. Creative now leads with named coaches and real class footage instead of equipment shots, which lifted click-through on cold audiences by more than half. Retargeting is capped at fourteen days so we stop paying to reach people who already decided.
Design
The new visual identity puts people first: coach portraits, class schedules that read at a glance, and studio pages that show what a Tuesday evening actually looks like. We designed a mobile-first trial booking that needs a name, a phone number and one tap on a time slot. Every studio can swap its own photography in without breaking the layout.
AI Automation
An assistant handles first contact across the website chat, Instagram and WhatsApp: it answers questions about prices, opening hours and childcare, then offers three trial slots at the nearest studio. Bookings are written straight into the studio management system, and the front desk receives a short briefing note on each prospect. Median response time went from 71 hours to under three minutes.
Accompaniment
Each month we refresh the creative set, rebalance budgets between the five catchments based on actual member sign-ups, and review the assistant transcripts for questions it handled badly. Studio managers get a one-page report they can read in two minutes.
Results in numbers
-44%
cost per new member
71 h → 3 min
median response to an enquiry
+63%
trial sessions booked per month
+1,180
net members added in year one
What they say about us
For years we assumed our problem was the January discount market. You showed us in one afternoon of data that our real problem was answering enquiries three days late. Fixing that cost less than one month of our old ad budget, and we have not run a discount campaign since.
Services used
- SEOOrganic traffic that keeps growing after the ad budget stops.
- Brand BookRules that keep your brand recognisable in every hand it passes through.
- AI voice agents (AI telephony)Every call answered in German, at midnight and during the rush.
- Advertising supportYour campaigns watched, adjusted and reported every single week.
Your contact person
Miriam Kraus
I read every request personally and get back to you within one business day.