ASO Optimization Agency
More organic installs from the same traffic, without extra media budget.
Get in touch
About the service
We optimise app store listings for the German, Austrian and Swiss storefronts on both platforms. Work covers keyword research in German, title and subtitle structure, description rewriting, icon and screenshot design, and localisation that respects how German users actually search. Everything is validated with store experiments rather than opinion.
+52%
organic installs six months after the first optimisation cycle
+7pp
improvement in store conversion rate from screenshot redesign
120
German keywords tracked per app and storefront
Challenges we solve
- #1
The app ranks for its own name and nothing else.
We rebuild title, subtitle and keyword field around high-volume German category terms and add long-tail compounds that competitors ignore, then track rank movement weekly.
- #2
Screenshots show interface panels that mean nothing to a new user.
We design a benefit-led screenshot sequence: problem, solution, proof, price. Each frame carries one German caption readable at gallery size.
- #3
Ratings sit at 3.4 stars and every new user sees it before installing.
We implement a timed in-app rating prompt after a positive moment, route unhappy users to support instead of the store, and set up a review response routine in German.
- #4
The German listing was machine translated and reads badly to native users.
We rewrite it from scratch in German, keeping keyword coverage but sounding like a product, not a manual. Austrian and Swiss variants get their own wording where it matters.
ASO optimization (App Store & Google Play)
ASO is the only acquisition lever with no cost per click. A three point gain in store conversion rate lowers the effective cost per install across every paid channel at the same time. We work in cycles: research, hypothesis, experiment, roll out, measure again. You receive a keyword ranking tracker, the asset files, and a written change log so your team knows exactly what was altered in each release.
Recommended services
- 01 - 10SEOOrganic traffic that keeps growing after the ad budget stops.
- 02 - 10Google AdsPaid search built around cost per qualified lead, not clicks.
- 03 - 10YouTube advertisingVideo that sells in the first five seconds, not the last thirty.
- 04 - 10Facebook advertisingReach buyers who were not searching for you yet.
- 05 - 10Advertising on InstagramThumb-stopping creatives that turn scrolling into orders.
- 06 - 10Advertising in TelegramDirect access to engaged niche communities with almost no noise.
- 07 - 10TikTok AdsEntertainment-first advertising that reaches buyers before they search.
- 08 - 10ASA (App Store Ads)Own the search result right where the download decision happens.
- 09 - 10Google Play app advertisingAndroid installs that turn into active users, not uninstall statistics.
- 10 - 10Advertising 360One strategy, every channel, a single number that matters.
Frequently asked questions
A full one-off optimisation for one app on both stores starts at 1,600 EUR including keyword research, texts and screenshot design. Ongoing ASO with monthly experiments starts at 600 EUR per month.
Metadata changes take effect with the next release and rankings usually settle within two to four weeks. Conversion improvements from new screenshots are visible in store analytics within days.
AppTweak and Sensor Tower for volume and difficulty, the Apple Search Ads search term report as a ground-truth source, plus manual storefront checks. Combining paid search data with ASO is the most reliable method.
A marketing role in App Store Connect and Play Console is enough. We can also deliver the files and text and let your release manager apply them, whichever fits your process.
Yes, and for apps with a small budget it is the first thing to do. Organic install growth costs nothing per user, so the work pays for itself faster than any campaign.
ourclients
- Markus LehmannReview from Google2 months ago
websitebestellen exceeded our expectations! The new website is modern, fast and precisely tailored to our target group. Working together was straightforward and highly professional. A clear recommendation!
- Sabrina HoffmannReview from Google2 months ago
Great experience from start to finish! The team at websitebestellen advised us excellently, implemented our wishes and created a wonderful website. Absolutely recommendable!
- Lea SchneiderReview from Google2 months ago
websitebestellen took our online presence to a new level! The site not only looks great, it also brings us noticeably more enquiries and customers. Thank you for the excellent work!
Related reading
- SEO for the DACH region: winning local visibilityHow to rank in Germany, Austria and Switzerland at the same time without cannibalising your own pages.
- Google Ads for local service businessesHow a heating engineer, a dentist or a law firm can run profitable search campaigns on a budget of 800 to 2,000 EUR per month.
- What does a website cost in 2026?Honest price brackets for one-pagers, corporate sites and shops, plus the cost items most offers quietly leave out.
Your contact person
Miriam Kraus
I read every request personally and get back to you within one business day.