Google Ads Agency
Paid search built around cost per qualified lead, not clicks.
Get in touch
About the service
We plan, launch and manage Search, Performance Max, Shopping and Display campaigns for the DACH market. Every account gets a clean conversion setup first, because bidding on the wrong signal is the most expensive mistake in paid search. Structure, negative keywords and audience layers follow from there.
-37%
average cost per lead after the first quarter
92%
of budget spent on non-branded commercial queries
10
working days from kickoff to first live campaign
Challenges we solve
- #1
The account spends a large budget but the sales team says most leads are unusable.
We connect the CRM back into Google Ads with offline conversion import, so bidding optimises towards closed deals instead of form fills.
- #2
Performance Max is a black box and nobody knows where the money actually goes.
We split asset groups by margin, apply brand exclusions and use scripts and reports that expose search term categories and placement quality.
- #3
Competitors bid on the company name and drive up the price of your own brand.
We run a defensive brand campaign at high quality score, file trademark complaints where applicable and monitor the auction insights report weekly.
- #4
Consent banners broke conversion tracking and the reported numbers no longer match reality.
We implement consent mode v2 with modelled conversions and, where volume justifies it, server-side tagging so measurement stays reliable and lawful.
Google Ads
Google Ads gives you demand that already exists. Someone types the problem, you appear with the answer, the sale can happen the same day. We build campaigns that separate branded from non-branded traffic, exclude job seekers and price hunters, and route each query group to a landing page that matches it. You get weekly optimisation, monthly strategy calls and a dashboard showing spend, cost per lead and revenue per channel.
Recommended services
- 01 - 10SEOOrganic traffic that keeps growing after the ad budget stops.
- 02 - 10YouTube advertisingVideo that sells in the first five seconds, not the last thirty.
- 03 - 10Facebook advertisingReach buyers who were not searching for you yet.
- 04 - 10Advertising on InstagramThumb-stopping creatives that turn scrolling into orders.
- 05 - 10Advertising in TelegramDirect access to engaged niche communities with almost no noise.
- 06 - 10TikTok AdsEntertainment-first advertising that reaches buyers before they search.
- 07 - 10ASA (App Store Ads)Own the search result right where the download decision happens.
- 08 - 10Google Play app advertisingAndroid installs that turn into active users, not uninstall statistics.
- 09 - 10ASO optimization (App Store & Google Play)More organic installs from the same traffic, without extra media budget.
- 10 - 10Advertising 360One strategy, every channel, a single number that matters.
Frequently asked questions
Setup of a new account starts at 900 EUR one-off. Ongoing management is 15 to 20 percent of media spend with a minimum of 600 EUR per month. The media budget itself goes directly to Google from your own account.
For a regional service business in Germany, 1,500 to 3,000 EUR per month gives enough data to optimise within six weeks. Nationwide e-commerce usually needs 5,000 EUR or more to make automated bidding work properly.
You do, always. We work inside your Google Ads account through our agency manager and keep admin access with you. If we ever part ways, the account, history and learning stay with your company.
Yes. We start with a free structural audit and keep whatever performs. Rebuilding from scratch is only worth it when the conversion data itself is unreliable, and we tell you honestly which case applies.
A live dashboard is available at any time, a written summary arrives monthly and we hold a call every four weeks. If cost per lead moves more than twenty percent, you hear from us the same week.
ourclients
- Markus LehmannReview from Google2 months ago
websitebestellen exceeded our expectations! The new website is modern, fast and precisely tailored to our target group. Working together was straightforward and highly professional. A clear recommendation!
- Sabrina HoffmannReview from Google2 months ago
Great experience from start to finish! The team at websitebestellen advised us excellently, implemented our wishes and created a wonderful website. Absolutely recommendable!
- Lea SchneiderReview from Google2 months ago
websitebestellen took our online presence to a new level! The site not only looks great, it also brings us noticeably more enquiries and customers. Thank you for the excellent work!
Related reading
- SEO for the DACH region: winning local visibilityHow to rank in Germany, Austria and Switzerland at the same time without cannibalising your own pages.
- Google Ads for local service businessesHow a heating engineer, a dentist or a law firm can run profitable search campaigns on a budget of 800 to 2,000 EUR per month.
- What does a website cost in 2026?Honest price brackets for one-pagers, corporate sites and shops, plus the cost items most offers quietly leave out.
Your contact person
Miriam Kraus
I read every request personally and get back to you within one business day.