Google Play App Ads
Android installs that turn into active users, not uninstall statistics.
Get in touch
About the service
We run Google App campaigns across Play Store, Search, YouTube, Discover and the Display network for Android products in the DACH region. The setup starts with Firebase and Google Analytics events so the campaign can optimise on in-app actions. Asset groups are built with localised German text, portrait video and HTML5 material to cover every placement properly.
0.95
EUR median cost per install for Android in Germany
31%
day seven retention on optimised value campaigns
14
days of learning before we judge a new campaign
Challenges we solve
- #1
Install volume is high but seventy percent of users never open the app twice.
We switch the campaign goal from installs to a meaningful in-app event and let Google buy the harder, more expensive user who actually stays.
- #2
A large share of installs comes from low-quality gaming placements and click farms.
We apply placement exclusions, disable rewarded inventory where it does not fit and add invalid traffic filtering through the attribution provider.
- #3
The Play listing is a direct translation and the conversion rate from view to install is poor.
We rewrite the German listing around search intent, redesign the first three screenshots and run store listing experiments to prove the lift before rolling it out.
- #4
Reported conversions differ between Google Ads, Firebase and the internal backend.
We align the event taxonomy across all three, define one primary conversion per campaign and document which system counts what, so meetings stop arguing about numbers.
Google Play app advertising
Android dominates the German smartphone market, but Play traffic is mixed in quality and a poorly configured campaign buys accidental clicks all day. We separate install campaigns from in-app action and value campaigns, set target cost per action per user segment and prune placements aggressively. The result is a cohort you can actually monetise, reported as day one, day seven and day thirty retention next to spend.
Recommended services
- 01 - 10SEOOrganic traffic that keeps growing after the ad budget stops.
- 02 - 10Google AdsPaid search built around cost per qualified lead, not clicks.
- 03 - 10YouTube advertisingVideo that sells in the first five seconds, not the last thirty.
- 04 - 10Facebook advertisingReach buyers who were not searching for you yet.
- 05 - 10Advertising on InstagramThumb-stopping creatives that turn scrolling into orders.
- 06 - 10Advertising in TelegramDirect access to engaged niche communities with almost no noise.
- 07 - 10TikTok AdsEntertainment-first advertising that reaches buyers before they search.
- 08 - 10ASA (App Store Ads)Own the search result right where the download decision happens.
- 09 - 10ASO optimization (App Store & Google Play)More organic installs from the same traffic, without extra media budget.
- 10 - 10Advertising 360One strategy, every channel, a single number that matters.
Frequently asked questions
Google recommends roughly fifty times your target cost per action per day. For a 2 EUR install target in Germany that means around 3,000 EUR per month to stay out of permanent learning.
Campaign setup with tracking integration starts at 1,100 EUR. Monthly management is from 700 EUR, including asset refreshes and store listing experiments.
Yes. We deliver portrait and landscape video, static banners and localised headlines. Google needs a full asset set per group, otherwise it cannot serve on the best placements.
Yes, we usually combine Google App campaigns for Android with Apple Search Ads for iOS and report both in one dashboard with a shared cost per paying user metric.
A consent dialogue compliant with the Digital Markets Act and the German TDDDG before advertising identifiers are used. We help implement Google consent mode for apps so measurement remains lawful.
ourclients
- Markus LehmannReview from Google2 months ago
websitebestellen exceeded our expectations! The new website is modern, fast and precisely tailored to our target group. Working together was straightforward and highly professional. A clear recommendation!
- Sabrina HoffmannReview from Google2 months ago
Great experience from start to finish! The team at websitebestellen advised us excellently, implemented our wishes and created a wonderful website. Absolutely recommendable!
- Lea SchneiderReview from Google2 months ago
websitebestellen took our online presence to a new level! The site not only looks great, it also brings us noticeably more enquiries and customers. Thank you for the excellent work!
Related reading
- SEO for the DACH region: winning local visibilityHow to rank in Germany, Austria and Switzerland at the same time without cannibalising your own pages.
- Google Ads for local service businessesHow a heating engineer, a dentist or a law firm can run profitable search campaigns on a budget of 800 to 2,000 EUR per month.
- What does a website cost in 2026?Honest price brackets for one-pagers, corporate sites and shops, plus the cost items most offers quietly leave out.
Your contact person
Miriam Kraus
I read every request personally and get back to you within one business day.