Apple Search Ads Agency
Own the search result right where the download decision happens.
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About the service
We run Apple Search Ads for iOS apps in Germany, Austria and Switzerland across Today tab, search tab, search results and product pages. Campaign structure separates brand defence, competitor terms, category discovery and broad exploration, each with its own bid logic. Custom product pages are matched to keyword themes so the creative answers the exact query.
1.80
EUR average cost per install in the German App Store
61%
average tap-through rate on defended brand terms
4
campaign types running in a complete account structure
Challenges we solve
- #1
Competitors buy your app name and take downloads you already earned.
We run a dedicated brand campaign with exact match and a high bid ceiling. It is cheap because relevance is perfect, and it protects the traffic your other marketing paid for.
- #2
Installs are cheap but almost nobody subscribes after the trial.
We import post-install events from AppsFlyer or Adjust and rebuild bidding around cost per paying user. Keywords with cheap installs and no revenue get cut without sentiment.
- #3
The account is one big campaign and bids cannot be steered by intent.
We split it into brand, competitor, category and discovery campaigns with cross negatives, so budget flows by intent and search term harvesting actually works.
- #4
German keyword research is done with English tools and misses local search behaviour.
We research directly in the German storefront, mine competitor metadata and use the search term report as the source of truth, adding compound German terms that English tools never generate.
ASA (App Store Ads)
App Store search is the last click before installation, which makes it the highest-intent inventory in mobile marketing. We connect Apple Search Ads with your attribution provider so that bids optimise on registered users, trials and paying subscribers rather than raw installs. Every month you receive a keyword profitability view showing which terms fund the account and which quietly drain it.
Recommended services
- 01 - 10SEOOrganic traffic that keeps growing after the ad budget stops.
- 02 - 10Google AdsPaid search built around cost per qualified lead, not clicks.
- 03 - 10YouTube advertisingVideo that sells in the first five seconds, not the last thirty.
- 04 - 10Facebook advertisingReach buyers who were not searching for you yet.
- 05 - 10Advertising on InstagramThumb-stopping creatives that turn scrolling into orders.
- 06 - 10Advertising in TelegramDirect access to engaged niche communities with almost no noise.
- 07 - 10TikTok AdsEntertainment-first advertising that reaches buyers before they search.
- 08 - 10Google Play app advertisingAndroid installs that turn into active users, not uninstall statistics.
- 09 - 10ASO optimization (App Store & Google Play)More organic installs from the same traffic, without extra media budget.
- 10 - 10Advertising 360One strategy, every channel, a single number that matters.
Frequently asked questions
From about 1,000 EUR per month you get enough search term data to optimise a German account. Brand-only defence can run profitably from a few hundred euros.
Account build including keyword research and custom product page planning starts at 900 EUR. Ongoing optimisation is from 550 EUR per month or 12 percent of spend for larger accounts.
Strongly recommended. The store listing determines your relevance score and your conversion rate, so weak metadata makes every click more expensive. We usually run an ASO pass first.
Yes, each storefront is its own campaign with its own bids and currency logic. Swiss traffic is more expensive but usually shows higher average revenue per user, which we account for in bidding.
Apple Search Ads attribution works without the advertising identifier and shares only aggregated data. That makes it one of the most privacy-friendly acquisition channels available for iOS.
ourclients
- Markus LehmannReview from Google2 months ago
websitebestellen exceeded our expectations! The new website is modern, fast and precisely tailored to our target group. Working together was straightforward and highly professional. A clear recommendation!
- Sabrina HoffmannReview from Google2 months ago
Great experience from start to finish! The team at websitebestellen advised us excellently, implemented our wishes and created a wonderful website. Absolutely recommendable!
- Lea SchneiderReview from Google2 months ago
websitebestellen took our online presence to a new level! The site not only looks great, it also brings us noticeably more enquiries and customers. Thank you for the excellent work!
Related reading
- SEO for the DACH region: winning local visibilityHow to rank in Germany, Austria and Switzerland at the same time without cannibalising your own pages.
- Google Ads for local service businessesHow a heating engineer, a dentist or a law firm can run profitable search campaigns on a budget of 800 to 2,000 EUR per month.
- What does a website cost in 2026?Honest price brackets for one-pagers, corporate sites and shops, plus the cost items most offers quietly leave out.
Your contact person
Miriam Kraus
I read every request personally and get back to you within one business day.