About the service
We build and run Meta campaigns on Facebook for lead generation, e-commerce sales and local footfall. Work includes account and pixel architecture, Conversions API, audience strategy and a creative pipeline that feeds the algorithm fresh material every week. German copy is written for the platform, not translated from a brochure.
2.8x
return on ad spend in lead generation accounts
96%
event match quality after Conversions API setup
12
new creative variants delivered every month
Challenges we solve
- #1
Lead forms produce fake numbers and addresses, and the sales team wastes hours calling nobody.
We switch to higher intent forms with a verification step and a qualifying question, then push accepted leads back as offline conversions so the algorithm learns what a real customer looks like.
- #2
The ad account gets restricted or the pixel stops reporting after policy changes.
We set up Business Manager properly with verified domain, multiple admins and a backup payment method, and handle the appeal process when a restriction hits.
- #3
Results were strong for two weeks and then collapsed without any change in the account.
That is creative fatigue in a narrow audience. We widen targeting, rotate in new hooks on a fixed schedule and separate prospecting from retargeting budgets so one never starves the other.
- #4
Attribution in Meta shows far more conversions than the shop backend.
We reconcile the two with UTM discipline, a shorter attribution window and regular incrementality checks, then steer on blended cost per acquisition from your own numbers.
Facebook advertising
Facebook still reaches the widest age range in the DACH region, including the 40 plus decision makers many brands write off too early. That makes it the strongest channel for services with a longer consideration phase: financing, health, home improvement, B2B events. We run a structured test grid of angles and formats, scale the winners and retire the rest. You get a clear view of cost per qualified lead by creative, not just by campaign.
Recommended services
- 01 - 10SEOOrganic traffic that keeps growing after the ad budget stops.
- 02 - 10Google AdsPaid search built around cost per qualified lead, not clicks.
- 03 - 10YouTube advertisingVideo that sells in the first five seconds, not the last thirty.
- 04 - 10Advertising on InstagramThumb-stopping creatives that turn scrolling into orders.
- 05 - 10Advertising in TelegramDirect access to engaged niche communities with almost no noise.
- 06 - 10TikTok AdsEntertainment-first advertising that reaches buyers before they search.
- 07 - 10ASA (App Store Ads)Own the search result right where the download decision happens.
- 08 - 10Google Play app advertisingAndroid installs that turn into active users, not uninstall statistics.
- 09 - 10ASO optimization (App Store & Google Play)More organic installs from the same traffic, without extra media budget.
- 10 - 10Advertising 360One strategy, every channel, a single number that matters.
Frequently asked questions
Around 1,000 EUR per month of media spend is the floor for a single market and one offer. Below that the algorithm never leaves the learning phase and results stay unstable.
Account setup including pixel, Conversions API and first campaigns starts at 850 EUR. Ongoing management is from 650 EUR per month or 15 percent of spend above 5,000 EUR, creative production included in the higher tiers.
For small and mid-sized business owners, trades and local decision makers it works very well, because they use the platform privately. For enterprise procurement roles the channel is weaker and we would recommend a different mix.
We do. Static concepts, carousels and short vertical videos are made in house from your product material, photos and customer quotes. You approve every asset before it goes live.
The pixel and Conversions API only fire after marketing consent through your CMP. We document the data flow, configure limited data use where required and support your data protection officer with the technical details.
ourclients
- Markus LehmannReview from Google2 months ago
websitebestellen exceeded our expectations! The new website is modern, fast and precisely tailored to our target group. Working together was straightforward and highly professional. A clear recommendation!
- Sabrina HoffmannReview from Google2 months ago
Great experience from start to finish! The team at websitebestellen advised us excellently, implemented our wishes and created a wonderful website. Absolutely recommendable!
- Lea SchneiderReview from Google2 months ago
websitebestellen took our online presence to a new level! The site not only looks great, it also brings us noticeably more enquiries and customers. Thank you for the excellent work!
Related reading
- SEO for the DACH region: winning local visibilityHow to rank in Germany, Austria and Switzerland at the same time without cannibalising your own pages.
- Google Ads for local service businessesHow a heating engineer, a dentist or a law firm can run profitable search campaigns on a budget of 800 to 2,000 EUR per month.
- What does a website cost in 2026?Honest price brackets for one-pagers, corporate sites and shops, plus the cost items most offers quietly leave out.
Your contact person
Miriam Kraus
I read every request personally and get back to you within one business day.