Full Funnel Advertising 360
One strategy, every channel, a single number that matters.
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About the service
Advertising 360 is our full-funnel service for companies that want one team responsible for the entire acquisition mix. We combine search, social, video, app and marketplace channels under a shared media plan with a single budget and one set of goals. Planning, creative, execution and analytics sit in the same team, so no channel optimises at the expense of another.
-28%
blended cost per acquisition after two quarters
5+
channels managed under one budget and one plan
1
contact person for the entire acquisition mix
Challenges we solve
- #1
Three agencies each claim the same conversions and the total does not add up.
We install one measurement layer with consistent UTM rules and a data warehouse, then report blended cost per acquisition. Channel numbers become diagnostic, not competitive.
- #2
Budget is split evenly across channels because nobody knows what to cut.
We measure marginal return with structured spend tests and geo holdouts. Channels then get budget in proportion to what the next euro actually earns.
- #3
Creative differs wildly between channels and the brand looks inconsistent.
One message architecture, one asset library, channel-specific formats. The claim stays constant while the execution adapts to each placement.
- #4
Seasonal peaks are missed because planning happens month by month.
We build a twelve-month media calendar with German holiday and trade fair cycles, reserved budget for peaks and creative produced four weeks ahead of each wave.
Advertising 360
Most agencies report per channel, which hides the truth: brand search looks brilliant because video and social created the demand. We build a shared measurement layer with server-side tracking, a marketing data warehouse and blended acquisition cost as the steering metric. Quarterly we run budget reallocation based on marginal return, and you approve the shift in a single planning session instead of five separate calls.
Recommended services
- 01 - 10SEOOrganic traffic that keeps growing after the ad budget stops.
- 02 - 10Google AdsPaid search built around cost per qualified lead, not clicks.
- 03 - 10YouTube advertisingVideo that sells in the first five seconds, not the last thirty.
- 04 - 10Facebook advertisingReach buyers who were not searching for you yet.
- 05 - 10Advertising on InstagramThumb-stopping creatives that turn scrolling into orders.
- 06 - 10Advertising in TelegramDirect access to engaged niche communities with almost no noise.
- 07 - 10TikTok AdsEntertainment-first advertising that reaches buyers before they search.
- 08 - 10ASA (App Store Ads)Own the search result right where the download decision happens.
- 09 - 10Google Play app advertisingAndroid installs that turn into active users, not uninstall statistics.
- 10 - 10ASO optimization (App Store & Google Play)More organic installs from the same traffic, without extra media budget.
Frequently asked questions
The service makes sense from around 8,000 EUR of monthly media spend. Our fee starts at 2,400 EUR per month or 12 percent of spend for larger accounts, creative production included.
No. We usually start with measurement plus two channels, prove the model in one quarter and then take over the rest. A phased handover protects performance during the transition.
From your margin structure and sales capacity backwards. We define target acquisition cost per product line, then allocate channels by role: demand capture, demand creation and retention.
A live dashboard with blended cost per acquisition and channel contribution, a monthly written analysis and a quarterly strategy session with the budget reallocation proposal.
We design one consent and tagging architecture for everything, provide the processing agreements and document each data flow. Your data protection officer receives a single overview instead of five.
ourclients
- Markus LehmannReview from Google2 months ago
websitebestellen exceeded our expectations! The new website is modern, fast and precisely tailored to our target group. Working together was straightforward and highly professional. A clear recommendation!
- Sabrina HoffmannReview from Google2 months ago
Great experience from start to finish! The team at websitebestellen advised us excellently, implemented our wishes and created a wonderful website. Absolutely recommendable!
- Lea SchneiderReview from Google2 months ago
websitebestellen took our online presence to a new level! The site not only looks great, it also brings us noticeably more enquiries and customers. Thank you for the excellent work!
Related reading
- SEO for the DACH region: winning local visibilityHow to rank in Germany, Austria and Switzerland at the same time without cannibalising your own pages.
- Google Ads for local service businessesHow a heating engineer, a dentist or a law firm can run profitable search campaigns on a budget of 800 to 2,000 EUR per month.
- What does a website cost in 2026?Honest price brackets for one-pagers, corporate sites and shops, plus the cost items most offers quietly leave out.
Your contact person
Miriam Kraus
I read every request personally and get back to you within one business day.