Brand Book & Corporate Design
Rules that keep your brand recognisable in every hand it passes through.
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About the service
We create brand books that go beyond a logo on a grid: positioning, tone of voice in German and English, colour and type systems, photography direction, and application examples from business card to advertising banner. The document is written so an external printer, a new employee and a freelance designer all reach the same result.
60+
pages in a complete brand guideline document
4-7
weeks from strategy workshop to final handover
-70%
fewer design revision rounds after adoption
Challenges we solve
- #1
Every department uses a slightly different logo version and colour.
We define one primary mark with a documented set of permitted variants, exact colour values for print, screen and signage, and a shared asset library everyone pulls from.
- #2
The company sounds formal on the website and casual on social media.
We write a tone of voice chapter with concrete German examples, including whether the brand uses Sie or Du, and side-by-side wordings that show right and wrong for each channel.
- #3
The brand book exists but nobody has ever opened it.
We keep the guideline short and put the rules into the tools people already use: Figma libraries, PowerPoint masters, email signature generators. Compliance stops being a matter of discipline.
- #4
The identity works on screen but falls apart in print and on vehicle graphics.
We test the mark at minimum sizes, in one colour, cut in vinyl and on a dark background, and provide separate specifications for each production method.
Brand Book
Brand consistency is an efficiency question. When every department improvises, each new piece of collateral costs a round of revisions and the market sees five different companies. A brand book removes that friction: templates, defined file formats, ready colour values for print and screen, and a short decision tree for edge cases. You receive the PDF guideline, the source files and a set of working templates in Figma and Office.
Recommended services
- 01 - 5Web designLayouts built around the decision, not around the decoration.
- 02 - 5Mobile app designInterfaces people understand without reading an instruction.
- 03 - 5UI/UX designResearch, structure and interface for products people use daily.
- 04 - 5LPO/CRO optimizationMore revenue from the traffic you already pay for.
- 05 - 5UI/UX auditA prioritised list of what is costing you customers, with fixes.
Frequently asked questions
A compact identity guideline for a small company starts at 2,900 EUR. A full brand book including strategy, naming support and application templates ranges from 6,000 to 15,000 EUR.
Yes, logo design is either part of the project or a separate step from 1,800 EUR including three concept directions and two revision rounds on the chosen one.
Yes, exclusive and unlimited usage rights transfer to you on final payment, including source files. Purchased fonts are licensed in your name so you stay legally covered.
Often that is the better route. We keep the recognisable elements, modernise typography, colour and imagery, and document the result. It costs less and does not reset the recognition you already built.
We run a preliminary search in the German and EU trademark registers and flag obvious conflicts. A binding clearance opinion must come from a trademark attorney and we can recommend one.
ourclients
- Markus LehmannReview from Google2 months ago
websitebestellen exceeded our expectations! The new website is modern, fast and precisely tailored to our target group. Working together was straightforward and highly professional. A clear recommendation!
- Sabrina HoffmannReview from Google2 months ago
Great experience from start to finish! The team at websitebestellen advised us excellently, implemented our wishes and created a wonderful website. Absolutely recommendable!
- Lea SchneiderReview from Google2 months ago
websitebestellen took our online presence to a new level! The site not only looks great, it also brings us noticeably more enquiries and customers. Thank you for the excellent work!
Related reading
- A design system for small teamsYou do not need a hundred components or a dedicated team. Here is the minimum viable design system that pays for itself in one project.
- UI/UX audit: the seven most common mistakesSeven interface problems we find in almost every audit of a German SMB website, and the concrete fix for each one.
- Mobile app or PWA? A decision guideWhat a progressive web app can do in 2026, where a native app is still unavoidable, and how the costs compare over three years.
Your contact person
Miriam Kraus
I read every request personally and get back to you within one business day.