CRO and Landing Page Optimization

Traffic is expensive and the page converts at under one percent.

We diagnose first: where do people stop scrolling, which form field kills the session, which promise is missing. Then we rebuild the page around the strongest motivator and test it against the original.

The team runs A/B tests but the results contradict each other every month.

Usually the tests are stopped too early. We calculate the required sample size in advance, run a fixed duration covering full weekly cycles and only then evaluate.

Checkout abandonment is high and nobody knows at which step.

We instrument each step as an event, add form field analytics and identify the exact input where people leave, usually shipping costs, payment method or a mandatory account.

Traffic volume is too low for a statistically valid A/B test.

We switch to qualitative methods: five-second tests, moderated sessions, customer interviews and sequential before-after comparisons with clear guardrails, and change bigger things at once instead of details.