About the project
Rheinblick brokers residential property in Düsseldorf and the surrounding Rhine towns, with nine agents and a strong position in Oberkassel and Kaiserswerth. In a market where three agencies chase every listing, the deciding factor is who reaches the owner first with a credible number. Their old site relied on the portals for everything and offered sellers nothing but a phone number. We built an instant valuation tool fed by their own transaction history, redesigned the listing experience around neighbourhood context, and ran seller-intent campaigns by postcode. Listing mandates rose 71 percent in the first year, and the agency now originates more than half of its sellers directly instead of paying portal lead fees.
Gallery
What we did
Development
The valuation tool combines public land value data with the agency archive of 1,900 completed transactions and returns a defensible range in under a minute, together with the three comparables it used. Listings sync bidirectionally with their broker software, so a price change is live everywhere within minutes. Viewing appointments, exposé downloads and financing enquiries all land in one CRM record per lead.
Design
Listing pages open with the things buyers actually decide on: light, floor plan, and what the street looks like on a Sunday. We designed neighbourhood pages with schools, transport and the agency view of each quarter, which now rank for searches long before a specific property exists. The seller journey is a separate, calmer track with its own visual language.
Advertising
Campaigns are segmented by postcode and by seller-intent signals, with creative that names the quarter and the current price range rather than the agency. Buyer-side spend is deliberately low, because listings sell themselves in this market. We report on valuation requests and signed mandates, and we pause any postcode where the cost per mandate exceeds the agreed ceiling.
AI Automation
A voice agent answers calls outside office hours, qualifies whether the caller is buying or selling, and books a valuation appointment straight into the agent calendars. Incoming buyer enquiries are matched against the current portfolio and answered with two concrete suggestions within minutes. Agents start their morning with a ranked call list instead of a full voicemail box.
Results in numbers
+71%
listing mandates in year one
54%
of sellers originated without portals
<60 s
for an instant valuation range
1,900
own transactions in the valuation model
What they say about us
The valuation tool works because you insisted on using our own closed transactions rather than a generic model. Owners recognise the comparables — they are houses on their street. We are now the first call in Oberkassel, and our portal budget has gone down for the first time in nine years.
Services used
- Website developmentFast, secure websites your team can update without a developer.
- Brand BookRules that keep your brand recognisable in every hand it passes through.
- SEOOrganic traffic that keeps growing after the ad budget stops.
- AI voice agents (AI telephony)Every call answered in German, at midnight and during the rush.
Your contact person
Miriam Kraus
I read every request personally and get back to you within one business day.