About the project
buah sells freeze-dried fruit as the honest alternative to sweets — no added sugar, nothing but the fruit. The brand was already loud and confident; the shop was not. Product photography competed with three different pink tones, the bundle builder broke on iOS, and the Bestsnacker Club was a points counter nobody could explain. We kept the brand energy and gave it structure: one pink, one yellow, a bundle builder that works with a thumb, and a loyalty club rebuilt around the thing customers actually want — early access to new flavours. A recommendation engine now suggests the next mix from what is already in the basket.
Gallery
What we did
Design
One pink, one yellow, one black — the palette was cut from eleven values to three plus product colour. Packs are shot on flat colour so the fruit carries the contrast, and the bundle builder shows the box filling up as you add.
Development
Shop frontend rebuilt with an optimistic cart, so adding a pack never waits for the server. The bundle builder is a single state machine shared between mobile and desktop, which ended the class of bugs where the two views disagreed about the basket.
Advertising
Paid social carried the launch of two new flavours with creative produced in the same week, plus a Meta feed rebuilt so bundles are advertised as bundles instead of as single packs.
AI Automation
A recommendation service suggests the next mix from basket contents and past orders, and a support assistant answers the three questions that made up two thirds of all tickets: shelf life, shipping time and whether the fruit contains added sugar.
Results in numbers
+41%
average order value
-64%
support tickets per 100 orders
3.8k
members in the loyalty club
+27%
repeat purchase rate
What they say about us
We were afraid a redesign would sand the brand down. It did the opposite — the shop finally sounds like we do. The bundle builder alone moved our average order value more than a year of discount campaigns.
Services used
- Brand BookRules that keep your brand recognisable in every hand it passes through.
- Website developmentFast, secure websites your team can update without a developer.
- SEOOrganic traffic that keeps growing after the ad budget stops.
- AI voice agents (AI telephony)Every call answered in German, at midnight and during the rush.
Your contact person
Miriam Kraus
I read every request personally and get back to you within one business day.